You and your management need to like your website. Your customers need to like it too. A design inappropriate for your area of specialization could drive visitors away and indirectly undermine your organization’s reputation. Joomla Bliss would be happy to share our best practices with you for selecting a base template. One strategy we recommend is to model your look and feel after the leading companies in your industry or after your largest customers. There is no need to replicate them exactly, but it is good to exhibit your alliance by having your website of a similar style.