Every web marketer uses their own tools, but there is a list of tools that all marketers use or at least are familiar with. Moz published the results of their 2012 survey on the status of SEO and web marketing industry. These results are very useful, especially if you are just starting with SEO and website marketing and looking for some benchmarks.

Below is the Moz list of the most important website marketing tools by category and by percentage of respondents (out of 1600 respondents in total, if we are not mistaken). Joomla Bliss in Ottawa adds one category to this list at the very end.