Top 5 Analytics Tools
- 93% Google Analytics
- 16% WordPress Stats
- 13% Omniture
- 9% CrazyEgg
- 7% Compete
Google Analytics has becoming the number one tool of choice for most marketers and while it is free, it will continue to grow. Its high adoption rate is fully justifiable by its amazing functionalities and fantastic tutorials. WebTrends is #8.
Top 5 Keyword Research Tools
- 88.3% Google AdWords
- 58.6% Google Insights
- 20.2% SEMRush
- 16.7% Wordtracker
- 13.9% Raven
Top 5 Content Marketing and Outreach Tools
- 74% Twitter
- 53% LinkedIn
- 45% Google's Insights for Search
- 31% StumbleUpon
- 31% Google Reader
We are slightly surprised Facebook didn't make it, but it could be due to the fact that as opposed to B2C marketing, Facebook is not really effective for B2B marketing. Businesses who sell to other businesses focus on developing their websites and have minimum Facebook presence.
Top 5 Conversion Rate Optimization and Usability Tools
- 73% Google Website Optimizer
- 18% CrazyEgg
- 16% Pingdom
- 11% ClickTale
- 8% KISSmetrics
Top 5 Video Hosting Solutions
- 75% YouTube
- 30% Vimeo
- 23% Facebook
- 15% Google+
- 11% Self-hosted
With the exception of YouTube, it seems that this segment is still open for grabs. It will be interesting to see whether YouTube will become the ultimate monopoly or will have to share market share with 2-3 emerging players. We think that if YouTube offered personalized video production services like prvideo, for example, this would seal their success with online marketers and ensure continued dominance in the online video segment.
Top 10 Social Media Outlets by Popularity and Time Spent
- 88% Facebook
- 83% Twitter
- 55% Google+
- 49% YouTube
- 47% LinkedIn
- 47% Blogging
- 21% Pinterest
- 9% StumbleUpon
- 5% Tumblr
- 5% Flickr
Top 10 Free Tools
Below the top 10 free tools website marketers have used in the last 12 months (* denotes tools that also have paid versions):
- 83% Google Webmaster Tools
- 47% Moz & Open Site Explorer*
- 42% Bing Webmaster Tools
- 41% Firebug
- 31% Majestic SEO*
- 28% Yahoo! Site Explorer
- 26% Xenu
- 22% SEOBook Tools*
- 19% Screaming Frog*
- 18% Hubspot Grader*
Yahoo! Site Explorer, one of our favourite free tools, was discontinued during the 12-month period.
Top 10 Paid Tools for Website Marketing and SEO
- 55% Moz & Open Site Explorer
- 17% Majestic SEO
- 17% Raven
- 13% SEMRush
- 10% Screaming Frog
- 9% Market Samurai
- 8% Advanced Web Ranking
- 8% Link-Assistant.Com, Rank Tracker, etc.
- 7% Wordtracker
- 7% Spyfu
We also like Internet Marketing Ninjas' SEO Tools.
In addition to Moz' categories, here at Joomla Bliss in Ottawa, we would like to suggest another category: Training and Marketing Materials Providers.
Top 5 Training and Marketing Material Providers
Based on our personal experience with website marketing materials provided by various companies over the years, we recommend the following list:
- HubSpot
- WordTracker
- SEObook
- Moz
Subscribe to newsletters or RSS and/or Twitter issued by these companies, read their blogs 12 issues back, watch their online tutorials - and within several months you will become the top notch website marketing professional. Add your practical experience to that - and you will be irreplaceable.
