A website has a little value if your clients or customers can't find it. Before embarking on a website design project, it is good to familiarize yourself with the basic web marketing principles.

Website Marketing in a Nutshell

Overall, website marketing can be summed up as three things:

1. Search Engine Optimization (SEO)
2. Social Media Marketing (including Affiliate Marketing)
3. Paid advertising on search engines (Google AdWords) and social networking sites (Facebook, LinkedIn, Google Plus, etc)

Whether you are focusing on all of them or only one, the bulk of your activities will be creating content on your website. Quality content is key for any kind of website marketing activity.