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Google and other search engines include Twitter profiles and messages in their search results. Search engines use "signals", such as the number of social media shares of a link, to determine how that link ranks for a given keyword. This is now called a "social search".
It is official. Social media matters now more than ever. it matters for SEO and it matters for Marketing in general. You've got to get on top it.
This post concisely describes how to use Twitter for website marketing and SEO. We explain how to use your Twitter smartly to get higher ranking for your website on Google and other search engines.
If we could tell you one thing and one thing only about how to use Twitter and social media in general to get higher ranking of your corporate website on Google and other search engines, this will be the following: "Create and tweet/retweet only highly useful and valuable content". If you don't have time to learn or do anything else, applying this rule alone will eventually generate a social following for you and will establish you as a thought leader in your field. If you'd like to do more, here are 13 quick and easy tips you can employ: